Client
A local consultancy
Service
Lead Generation
location
Atlanta, GA
An enterprise IT consultancy was hosting educational webinars aimed at IT directors and decision-makers, but attendance had fallen to as few as two attendees per webina
The Challenge
Customer retention had begun to decline despite increasing marketing investment. Teams worked independently, resulting in inconsistent messaging, fragmented customer experiences, and unclear priorities.
Leadership also lacked meaningful performance insights to evaluate which initiatives generated long-term value.
The Approach
Reworked webinar positioning and promotion
Built lead magnet
Improved audience targeting
Built email promotion and follow-up processes
Integrated webinar promotion into broader digital campaigns
Leveraged CRM and marketing automation
Improved lead capture and nurture
Coordinated promotion across digital channels
Continuously refined campaigns based on performance
The Outcome
2 → 200 attendees per webinar
Over approximately 18 months, webinar attendance increased roughly 100×, turning an underperforming marketing channel into a meaningful source of audience engagement and prospective customers.
Case Studies
