Client
A major local business
Service
Marketing Systems Repair
location
Atlanta, GA
A national social sports organization was running more than 100 Meta advertising campaigns across 40+ cities with an annual advertising budget approaching $100,000. Several markets consistently underperformed, leading the organization to question local operations and program leadership.
The Challenge
A detailed campaign audit revealed that the problem wasn't necessarily the markets—it was the advertising infrastructure. More than 20 campaigns contained incorrect geographic targeting, including ZIP codes that did not accurately correspond with the locations of the leagues they were intended to promote. Tens of thousands of advertising dollars were being spent per year reaching people who were poorly positioned to become customers.
The Approach
Audited 100+ active campaigns across 40+ markets
Identified 20+ campaigns with incorrect geographic targeting
Corrected ZIP codes and geographic targeting
Standardized campaign configuration across markets
Reviewed targeting, creative and campaign structure
Established a more reliable process for campaign deployment and review
The Outcome
The remediation eliminated targeting errors that had been wasting thousands of dollars per quarter and provided a much clearer picture of actual market performance.
Case Studies
